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Living La Vida Digital.
By Insight Tr3s Hispanic Millennials, who are a highly mobile and digitally connected generation, are the prime movers of smartphones and tablets. This group helps drive the dominance of social and...
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Social Ties on Online Social Networks help drive User Content Generation.
A research study on online social networks reveals that networking sites can drive advertising revenue by encouraging the density of social ties, or boosting the level of friendship or social...
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Six Yins and Six Yangs In 2012 Social Media.
As we look back at 2012 from a social media perspective, it’s important to look at the good and the bad. I always like to ask two questions when analyzing a situation: 1) “What is being done right?”...
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Choice & Rewards key to Engagement in Mobile Ads.
Tapjoy released “The Mobile In-App Marketing Opportunity” findings study, conducted by Forrester Consulting on behalf of Tapjoy. The commissioned study shows consumer-controlled, incentive-based...
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U.S. Consumer Best Practices for Messaging 7.0 [REPORT]
The Mobile Marketing Association (MMA) unveiled the seventh edition of the “U.S. Consumer Best Practices for Messaging” (CBP 7.0). These best practices provide guidance to activate common short code...
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First Social Media Blueprint for Engaging Car Buyers. [INSIGHT & REPORT]
Syncapse Corp. released a strategic guide to help the automobile industry navigate the complex maze of social media options available to them at each phase of the customer decision-making process. The...
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Update Overload remains Brands’ Biggest Social Danger.
As many brands have spent the past several years engaging with customers and prospects on social networking sites, marketers have a good idea of what gets web users to connect. Typically, social...
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2/3 of Mobile Phone Video Usage happens at Home. [INSIGHT & REPORT]
The Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence released “The IAB Mobile Phone Video Diaries,” research that shows that 63 percent of digital video screening on...
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Hispanics are thirsty for Content Marketing.
By Captura Group Now that social media has become an integral part of most people’s lives, marketers are continuously looking for ways to take advantage of it to reach you with their message. Of the...
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Social Media dominates Smartphone Internet Time.
As consumers increasingly rely on smartphones as a major source of Internet access, a new GfK analysis shows that social media represents by far the largest share of online time via these devices....
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10 hot consumer trends for 2013 [REPORT & INFOGRAPHIC]
The folks over at Ericsson ConsumerLab have identified the hottest consumer trends for 2013 and beyond. For more than 15 years, ConsumerLab has conducted research into people’s values, behavior and...
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Different priorities in Smartphone vs. Computer Use.
When we hold smartphones in our hands, we are in effect grasping miniscule computers. Their capabilities far outpace those of desktop units of yore, and their perpetual state of connectivity mean that...
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How are Smartphone and PC Internet Users Different?
eMarketer estimates that 1.7 billion people around the world will access the internet via a mobile device in 2013. By 2016, there will be a staggering 2.5 billion mobile internet users worldwide. As...
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Does Social Media Belong With Agencies — Or In-House?
Nike is moving its social media operations in-house, away from several blue-chip digital and branding agencies. According to Marketing Week, Nike aims to “gain a deeper understanding” of how its...
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Social Marketers dive into Mobile.
There is no question that social media has gone mobile, as more and more consumers access their accounts via smartphones and tablets. Now, marketers are racing to catch up with consumers where they...
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ANNOUNCING THE 2013 LATIN SOCIAL TV AWARDS.
Enter to Win the Latin “STEEVEE”, The Social TV Trophy Which Awards Excellence In the Fast Moving Hispanic, Latin and South American Social TV Space. “After the huge inaugural success of the Social TV...
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Hispanic Online Publishers double down on Facebook. [INSIGHT]
A lot has changed since I first reported on how Hispanic online publishers were using Facebook in June 2010. Back then, only a few Hispanic publishers were taking Facebook seriously, but over the past...
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Multichannel Attribution: Measuring Marketing ROI in the Digital Era. [REPORT]
Anticipating consumers’ every move to conversion is essential to realizing a strong return on marketing investment (MROI), yet, pervasive methods for understanding consumer behaviors fall short in a...
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Overwhelming Marketer Interest in Mobile but Concerns Exist over Measurement...
A joint study by the ANA (Association of National Advertisers) and MediaVest, revealed a staggering 96 percent of marketers currently use or are planning to incorporate mobile marketing into their...
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Growth in Corporate Use of Social Media Platforms across LatAM. [REPORT]
Burson-Marsteller launched the Latin America Social Media Check-up 2013, which examines the use of social media platforms by the top 225 companies in Latin America. The study looks at how these...
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